She began her beauty career working as a treatment girl in New York. She travelled to France to learn more about beauty and facial massage techniques, and returned with a collection of makeup products that she had crafted – introducing modern eye makeup to North American society at a time when it was only socially acceptable for stage performers to wear makeup. Her second beauty miracle was discovered through her collaboration with a chemist to create lighter face cream and a lotion that was so successful it sparked a revolution in the industry, bringing science into cosmetic creation.
Arden’s first salon was opened in New York’s Fifth Avenue in 1910, and by 1920 there were over a hundred beauty products being sold to the mass market bearing the Elizabeth Arden name. Today, Elizabeth Arden divide their beauty products empire into three categories: fragrance, treatment and colour.
Elizabeth Arden’s lines of fragrance include: Elizabeth Arden Provocative Interlude, EA Provocative Woman, Red Door Revealed, ardenbeauty, Elizabeth Arden Green Tea, Red Door; Elizabeth Arden 5th Avenue, Blue Grass and Eau Fraiche. Elizabeth Arden also make a range of prestigious fragrances for the likes of Geoffrey Beene, Elizabeth Taylor, Britney Spears, GANT and Halston.
Treatment products from Elizabeth Arden include: the Elizabeth Arden signature skincare range, with a selection of cleansers, masks, toners and moisturisers to suit most skin types as well as a selection of unique products for lips, eyes and special requirements; the Ceramide AntiAgeing Skincare products, designed to cleanse, purify and tone the skin without leaving residues or impurities; the Elizabeth Arden Millenium range includes Hydrating Cleanser, Revitalising Tonic, Renewal Emulsion, Night Renewal Crème and Eye Renewal Crème to thoroughly cleanse, hydrate and protect the skin overnight; as well as, their innovative Visible Whitening capsules, formulated for all skin types and designed to diminish the appearance of dark spots by promoting an even-toned complexion. Additionally, Elizabeth Arden produce a good range of oil-free sun block, after sun and self-tanning products.
In terms of colour, Elizabeth Arden has definitely got you covered. Their makeup arsenal includes an offering of light, effective foundations for a variety of skin tones –Elizabeth Arden was the first major cosmetics purveyor to offer a selection of foundations to match individual skin tones. Elizabeth Arden also have a good compliment of finish powders and concealer products to hide those unfortunate spots that tend to show up when you least expect them. What’s more, the Elizabeth Arden eye, lip and cheek colours provide an extensive palette to build your own unique look from, whether the occasion calls for high drama or subtlety.
Elizabeth Arden’s pioneering spirit gave us many popular beauty innovations, including things like makeovers, day spas and the notion of a ‘total look’ that modern women often take for granted. Today, Elizabeth Arden products are available in larger department stores and fine chemists the world over, as well as from a host of reputable online shops.
© UK Beauty.com 2006.