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Over the decades, the Nivea lineup was expanded to include staples such as shaving cream, facial toner and shampoo, as well as suntan lotion and other products designed to care for the skin of active people everywhere. The brand was expropriated by most of the allied countries during WWII, and it took Nivea’s owners until 1997 to complete the process of buying back all of its confiscated trademarks. Today’s brand has a strong presence in the global marketplace, with a vast collection of skincare products to meet the needs of most complexions.
For your face, Nivea offers a collection of cleansers and moisturisers for most skin types along side specialised ranges for younger and older skin. There’s the 2-in-1 Cleanser and Toner for normal/combination skin, which removes make-up and impurities with the power of AHAs and witch hazel; Nivea’s innovative Sensitive Calming Cleansing Milk for dry/sensitive skin is formulated with licorine to soothe and calm irritations while strengthening and protecting skin from the environment; and, Active Purifying Mask for oily skin, with enriching vitamin E and bisabolol to dissolve excess sebum and impurities while deeply cleansing and soothing the skin. Nivea also produce a good range of moisturiser, such as the innovative Pure Energy cream with reflective pigments that brighten the skin and a cocktail of essential minerals, vitamins and apricot oil to give your complexion an instant energy boost that lasts all day.
Anti-ageing products in the Nivea collection include the DNAge Cell Renewal creams for day and night, as well as the specially-formulated DNAge Cell Renewal Eye Cream, with creatine and folic acid to decrease under-eye puffiness as well as battling the signs of ageing. The Nivea Q10Plus collection offers a cleansing milk, day cream, night cream and eye cream which work to visibly decrease the appearance of fine lines and wrinkles for smoother skin and lasting moisture that doesn’t leave you feeling greasy. On the other side of the coin, Nivea offer a solid collection of scrubs, cleanswers, toners and moisturisers to the younger ladies – these products are designed to be easy to use, and formulated with sea minerals to provide moisture and nutrients young skin needs to develop and protect itself for the future.
Nivea’s range doesn’t stop at your shoulders – they offer a host of products for your whole body. From their collection of Sunkissed Skin tinted moisturisers that work to help you build a natural looking tan over time while improving the firmness of your flesh to Nivea’s energising Exfoliating Body Scrub, there is a Nivea product on the shelves to meet your every skincare requirement. For the hands, Nivea supply a collection of lotions and potions to soothe and protect even the driest skin. There are products for your lips, a bath and shower collection, deodorants, a full line of suncare lotions, creams and sprays and even a well developed men’s care line, including face wash, shaving, and after shaves.
All of these innovations can be found along side the original Nivea Creme which is still sold in chemists and superstores today, as well as in many online beauty shops.
© UK Beauty.com 2006.
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