Rimmel London Beauty Products
Today’s Rimmel London is arguably the UK’s most popular cosmetics brand – however, like so many titans of the beauty products industry, the company owes its heritage to France. In 1834, Eugene Rimmel opened a perfumery in London’s Bond Street. By the time of his death in 1887, the Rimmel empire was firmly rooted in London, and offered a selection of widely popular colour cosmetics, in particular, those for the eye area.
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Through the years, Rimmel continued to add products to their counter, expanding the variety of colours, modernising packages and crafting collections that women could tailor to their own skin tone and colour needs. Today’s product range includes popular, old-school favourites, like Lasting Finish lipsticks in Pink Shimmer, Coral in Gold and Rose Sorbet. These traditional cosmetics appear side by side on the shelves with modern innovations like the first nail enamel enriched with Lycra for increased flexibility and a longer-lasting finish.
For your face, Rimmel have crafted a range of blushers, bronzers, concealers, foundations and powders to ensure your look gets off to a great start and has a perfect finish. Popular Rimmel cosmetics for the face include Stay Matte Compact Powder Foundation, with an oil control system that keeps your face shine free for up to six hours, and the innovative Hydrasense Flawless Concealer which combines floral and vegetable extracts to smooth and moisturise while hiding imperfections.
To highlight your eyes, the Rimmel of today is true to its heritage and offers a wide selection of world-leading mascaras, soft eyeshadows and long-lasting pencils to help you create the look you crave. Rimmel’s must-have eye products include the Soft Kohl Kajal eye pencil, for soft lines of fade-resistant colour you can blend easily; the new Colour Rush Duo eye shadows – two colours of super soft, long-lasting shadow in one convenient compact; the Xtreme Volume Comb Mascara, offering up to five times bigger lashes with a single stroke of the innovative VolumeBoost applicator; and even a gentle eye makeup remover to help you take it all off at the end of the night.
Rimmel have a great selection of glosses, liners and lipsticks to compliment any look with truly luscious lips. Top products for your pout include Infinite Colour Lipstick, providing a one-two punch of colour and gloss in over a dozen colours to suit any mood; Infinite Colour Crystals, with a sparkling gloss topcoat for kiss-proof colour that lasts ten hours; and the amazing 1,000 Kisses Stay On Lip Liner which works to minimise smudges. There’s also a unique Lipstick Lock, formulated to seal colour onto your lips to ensure your look lasts as long as you do.
And finally, for your fingers – Rimmel offer a good selection of long-lasting, hard-wearing colours to compliment your look. Rimmel were the first cosmetics company to formulate a nail varnish with the added flexibility and durability of Lycra – what’s more, most of the Rimmel enamels offer extra benefits; for example, the 3in1 with Lycra acts as a base, top coat and hardener.
If you’re interested in keeping up with the latest tips and trends from the House of Rimmel, their website offers a great newsletter as well as providing a good Q&A section where experts offer solutions to all your makeup problems. Rimmel London products can be found in most high street chemists as well as supermarkets and online retailers in over forty countries around the world.
© UK Beauty.com 2006.
